Improving Rochester’s transit system without raising fares

Mark Aesch, head of the Rochester-Genesee RTA in 2004 creative approach to raising ridership and revenue without raising fares or cutting service.

Eric Jaffe of Atlantic Cities reports: 

http://www.theatlanticcities.com/commute/2013/07/how-fund-transit-without-raising-fares-or-cutting-service/6241/

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Great local minds working together to move this city forward.